Project Summary

Years of submission analysis showed that while our member base were highly responsive to promotions, the inability to customize targeting and launch promotions at the right time prevented us from maximizing the quality and relevance of the comps we collect.

1. CompStak lacked comps in highly sought-after sectors, particularly recent data - causing accounts to churn at a record rate and the lowest sales quarter in the company in Q1 2024.
2. CompStak could not request specific comps. By the time we received the comp (if at all), it was often too late
3. The current rewards experience was disjointed - users struggled to understand promotion criteria, track progress, or know which of their comps qualify
4. Internally, our teams had minimal visibility into the total amount of spend per promotion cycle, nor could we adjust promotions in response to their response

I redesigned the promotions experience to drive more timely comp submissions in relevant sectors, while improving transparency into promotion performance. The new system enabled our team to run concurrent, targeted promotions by market, space type, execution date, or specific data fields—focusing incentives on the most relevant comps.

Results